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The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.
The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.
Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.
Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.
- Sales Rank: #237141 in Books
- Published on: 2015-07-07
- Released on: 2015-07-07
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .93" w x 6.00" l, 1.42 pounds
- Binding: Hardcover
- 272 pages
Review
“Anyone who wants to understand how Millennials are reshaping the political balance of power won’t find a more engaging or insightful tour guide. ” (Ronald Brownstein, Editorial Director, Strategic Partnerships)
“As Kristen Soltis Anderson vividly demonstrates in these pages, growing up in a more urban, diverse, and entrepreneurial America has shaped the worldview of younger Americans in surprising and powerful ways, and this has enormous implications for our political future.” (Reihan Salam, executive editor of National Review)
“Anderson has written a fresh and compelling portrait of the Millennial generation. Fluent in polling, politics, and policy,she makes a strong case that Republicans can attract young people by applying conservative principles to modern problems. Her knowledge of changing demography and voter analytics makes her insights especially valuable. ” (Karlyn Bowman, Senior Fellow, American Enterprise Institute)
From the Back Cover
Whether it's the rise of craft beer and ride-sharing apps, the decline of unions, or the emergence of selfies, cultural and consumer trends that define the millennial generation can tell us surprising things about where America—and the Republican Party—is heading.
The American electorate is undergoing a radical and rapid transformation, and politicians are struggling to keep up with the changes. Cultural shifts and emerging technologies are reshaping how a new generation of voters considers issues, and are providing new avenues for voter contact and persuasion. Luckily, we have Kristen Soltis Anderson to explain how these converging developments are revolutionizing the science of elections and American politics in general.
In The Selfie Vote, Anderson, a pollster and political consultant, examines how these hot-topic trends are influencing the way America votes. Blending observations from focus groups with personal stories and polling results, she introduces us to tech-savvy political consultants and shows how these young, cutting-edge campaign operatives are using data mining and social media to transform electoral politics.
Just as data analytics have reshaped the consumer landscape, they have also made it possible for political campaigns to know you as a consumer—not just that you are a Democrat, or that you live on Spruce Street, or that you voted in the last presidential election. They can know if you like technology; if you have high-end culinary tastes; if you have a gun; if you like to knit; and, as a result, they can make very good educated guesses about if and how you'll vote.
Today's campaign consultants are poring over your purchasing history and mining your Facebook page for clues to your values and preferences. And for each of these relatively minor lifestyle or consumer choices people make, there are bigger ones—the decision to own a home, go to church, buy a car, join a union, invest in stocks, get married—that speak volumes about who we are and what we value and believe. Following these trends can tell us a lot about where our nation's politics are heading.
The best operatives take a page from advanced marketing techniques. That piece of campaign mail you got last week talking about how a particular candidate slashed education funding? Your next door neighbors probably didn't get the same brochure.
Anderson's illuminating, fact-based, and highly readable book busts established myths about campaigns and elections while offering insights into what's ahead—and what it will mean for the future of American politics.
About the Author
Kristen Soltis Anderson is the cofounder of Echelon Insights, a public opinion and data analytics firm that helps campaigns and companies design their messages and strategies. She is a contributor at the Daily Beast, and was named one of Time magazine's "30 Under 30" in 2013. She also served as a fellow at Harvard's Institute of Politics. She lives in Washington, DC.
Most helpful customer reviews
6 of 6 people found the following review helpful.
academics and newsies alike will enjoy this book
By Heather G. Houston
Politicos, marketing/pr pros, academics and newsies alike will enjoy this book. Kristen offers a fresh perspective on political behavior - insight that urges you to rethink how you approach an important and powerful segment of the population.
4 of 4 people found the following review helpful.
The Selfie Vote for the Selfie Election
By Patrick Daniel
Whether you are Republican, or Democrat, or even foreign to U.S. politics, this book is a quintessential read that will help you to understand U.S. politics in the age of technology and millenials. In particular, if you want to have a heads-up in understanding the next election, which the New York Times has dubbed the Selfie Election, this book will help you to understand its most important demographic – millenials. The Selfie Vote is a refreshing book on a timely topic that explains how millenials are changing the game of politics.
3 of 3 people found the following review helpful.
A Way Forward
By Andrew D.
As a millennial Republican, Anderson provides a way forward for the party.
The problem is the voting groups Republicans normally rely on are shrinking. Millennials are "flocking to denser areas (cities), they're less likely to go to church regularly, and they're less likely to get married." The millennial generation also happens to be the most diverse. Back in 1970s 89% of Jimmy Carter's voters were white and 1% Hispanic. Today, the percentage of Hispanic voters is at 10% and growing. As millennials become the biggest voting bloc, this shift in demographics sets up a bleak electorate for Republicans.
The good news is Republicans don't have to change their principles; they just need to reemphasize them in a more palpable way for Millennials. Anderson lists countless examples how we can do that. For example, Republicans need to make the case for "the perils of regulation and the power of the market." They need to back companies such as Uber, Lyft, and Airbnb, who are the epitome of innovation and free market. Anderson points to other examples such as Tesla, and even craft beers in Florida.
Anderson also looks at how Republicans brand themselves. Democrats have done a better job with branding Republican ideas than Republicans. Back in 2012, in an interview with MTV, the President took credit for deregulating SEC financial rules for donating money over the internet. This opened the door for crowdfunding through GoFundMe and Kickstarter pages. Deregulation? That sounds awfully Republican.
Anderson touches on social issues: gay marriage, the nuclear family, and the #blacklivesmatter movement. A reoccurring theme is Republicans ought to move forward with policies which empower the individual rather than get caught up in defining "family," or in the cross-hair of the importance of a movement. "We should not and cannot guarantee people equal outcomes, but we ought to strive for equal opportunity."
As a pollster, Anderson also covers how technology has changed the game of politics. President Obama had a great social media presence, but just because you can write a Facebook status does not automatically translate into votes. She touches on how Republicans are beginning to step up their digital game to get a better understanding of voters. Traditional marketing as we know it has become intertwined with politics.
Overall, #theSelfieVote is a great read for Millennials and a great read for anyone interested in the future of politics. It really highlights the rapid changes in politics within the last ten years. The selfie generation has changed the game, and those unwilling to adapt will be left behind.
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